You are reading

SquareWines & Spirits revamps before influx of Court Sq residents

squarewine front 3

May 31, 2013 By Bill Parry,

Long Island City, NY: Change is coming to Court Square and one retail business has undergone a transformation to keep pace with it.

SquareWine & Spirits, located at 24-20 Jackson Ave., decided to start undergoing a makeover last year as it aims to appeal to the influx of new residents.

The neighborhood, which was largely a commercial district, is becoming much more residential. About 3,500 dwelling units are expected to hit the market in the next 5 years— starting with the 700-unit  Rockrose development called Linc LIC that is about to start leasing.

Maegan Kovatch, the general manager of SquareWine & Spirits, said it was time for a change. “We wanted to refresh ourselves and make the business more appealing to a changing customer base.”

Gone is the old name Court Square Wine and Spirits. The re-branding included new signage, a cooler and chic logo, and a new awning and banner along the side of the building.

Old name and logo

Old name and logo

“We want to appeal to the millennial crowd that will move into all the new buildings,” Kovatch said. Her staff of “mixologists” will cater more to fans of artisan spirits and connoisseurs of wine.

As part of its efforts to engage the community, SquareWine & Spirits now offers free tastings between 4:30 and 7:30pm on Thursdays and Fridays. It also offers wine party packages where a staffer provides lessons on wines.

“We’re becoming more creative, more fun and educational,” Kovatch said. “We even cater to puppy parties.”

“Dog lovers and their pets come to wine parties for charity,” Kovatch said. “The parties are very popular.”

email the author: [email protected]
No comments yet

Leave a Comment
Reply to this Comment

All comments are subject to moderation before being posted.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent News

Gunman who fired shots at the Ravenswood Houses in Long Island City remains at large: NYPD

Police from the 114th Precinct in Astoria and PSA 9 are continuing their search for a gunman who allegedly opened fire at the Ravenswood Houses in Long Island City last month.

The incident occurred during the early morning hours of Wednesday, Jan. 18, when officers responded to a 911 call and a ShotSpotter activation for multiple shots fired at 21-25 35 Ave. at the Ravenswood Houses NYCHA complex just after 2 a.m., according to authorities.

Popular places where you can watch the Super Bowl in Queens

Feb. 2, 2023 By Tammy Scileppi

Hey, football fans! Game time is fast approaching, and across the city and here in Queens, you can feel the excitement brewing as the two teams prepare to take the field on Super Bowl Sunday, Feb. 12. So, kick back and watch the big game, and don’t miss Rihanna’s exciting performance during halftime. 

Borough president hears from community members on budget needs throughout Queens

During a two-day public hearing on the mayor’s 2024 preliminary budget, Queens Borough President Donovan Richards Jr. listened to testimonies from 14 community board representatives, community stakeholders and members of the public on where the money should be spent in Queens. 

The public hearings were held both in-person and via Zoom on Monday, Jan. 30, and Tuesday, Jan. 31, at Queens Borough Hall. The testimonials will be used to develop the Queens Borough Board’s FY24 preliminary budget priorities in the coming weeks. 

‘He didn’t deserve to die’: Borough President Richards leads emotional candlelight vigil for Tyre Nichols

Queens Borough President Donovan Richards held a candlelight vigil for Tyre Nichols outside Queens Borough Hall Monday, Jan. 30 after Nichols’ death at the hands of police officers in Memphis, Tenn., made national headlines for the brutality in which the officers beat him.

Almost immediately after news broke about Nichols’ death, the Memphis police officers who beat him to death were fired and charged with murder. The police department released the body cam footage of the fatal beating on Jan. 27, but many people, including some at the vigil, have refused to watch it due to its extremely graphic nature.

Long Island City teen sentenced in fatal shooting of ‘beloved’ school teacher at Queensbridge Houses in 2020: DA

A Long Island City man on Friday, Jan. 28, was sentenced to 19 years in prison for the 2020 fatal shooting of a public school social studies teacher who was out walking his dog when he was caught in the crossfire during a confrontation between gang rivals in broad daylight, just blocks from his home, according to Queens District Attorney’s office.

Ike Ford, 19, of 12th Street, in Long Island City, pleaded guilty to manslaughter in the first degree before Queens Supreme Court Justice Kenneth Holder. The teacher, George Rosa, 53, was shot in his abdomen by a stray bullet fired by Ford, who was just 17 years old at the time of the shooting but was sentenced as an adult given the severity of the crime, according to Queens District Attorney Melinda Katz.