You are reading

LIC-based real estate firm adopts social media strategy to boost local presence

Photo via Getty Images

Mar. 6, 2024 By Ethan Marshall

The Long Island City-based real estate firm Modern Spaces has been using social media to market its properties and boost branding—and, in so doing, has experienced a large growth in audience and engagement.

Modern Spaces has seen a 500% increase in its audience and a 69.1% increase in engagement on social media, all while doubling the frequency of their posting. The large increase in how often the firm posts provides the audience with a more engaging and dynamic content experience.

Modern Spaces currently has over 21,000 followers on Facebook, over 16,500 on Instagram and over 15,300 on X (formerly known as Twitter).

The engagement has been diverse, the company says, with 59% of its followers being male and 41% female.

This growth has been credited to Njomza Kastrati.

“Social media is the runway for real estate, transcending transactional spaces,” Kastrati said. “Modern Spaces’ social media crafts a real estate fan club, turning followers into virtual neighbors with exclusive
insights on local events and neighborhood gems.”

While social media is being reshaped by AI and other innovative technologies, Kastrati emphasized the importance of a human touch.

Modern Spaces has been successful in blending technology and authentic human interaction. In addition to promoting property sales, Modern Spaces has used social media to foster valuable connections among those within the community.

Modern Spaces has taken inspiration from design, architecture and influencers to maintain a strong presence on social media. The firm has attempted to stay ahead of trends in order to better resonate with followers through the content created.

Data is also a key factor in Modern Spaces’ social media success. Preferences of the target audiences are analyzed and posts are made at peak times in order to gain more interactions.

Modern Spaces has used social media to build communities, share neighborhood stories and support local businesses, helping to create an online presence that extends beyond just traditional real estate promotion.

“The biggest achievement is turning Modern Spaces channels into a lively community hub, shaping
social life and building connections,” Kastrati said. “Looking forward, we plan to enhance its real estate social media presence, introducing interactive property tours, live Q&A sessions and user-driven
campaigns.”

When it comes to handling social media platforms, Kastrati has three important tips: create visually stunning content; ensure consistency and embrace the authenticity of the brand.

 

email the author: news@queenspost.com
No comments yet

Leave a Comment
Reply to this Comment

All comments are subject to moderation before being posted.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent News

‘From worst to best’: LaGuardia named top U.S. airport by Forbes Travel Guide

Forbes Travel Guide named LaGuardia Airport as the nation’s best airport in October based on a survey of 5,000 hospitality and travel experts and the guide’s most well-traveled fliers.

On Tuesday, Port Authority executive director Rick Cotton accepted the Verified Air Travel Award in the recently completed Terminal C. The award is the latest in a long list of accolades given to LaGuardia throughout the course of the airport’s $8 billion transformation project that began in 2016.

Second teen arrested for fatal stabbing of 14-year-old outside Sunnyside McDonald’s last month: NYPD

A second teenager was collared for the fatal stabbing of a 14-year-old boy during an after-school brawl at a Sunnyside McDonald’s restaurant last month.

Members of the NYPD’s Regional Fugitive Task Force arrested a 16-year-old boy in the confines of the 110th Precinct on Thursday morning and transported him to the 108th Precinct in Long Island City, where he was booked for the murder of Julian Corniell of 159th Street in South Jamaica on the afternoon of Friday, Feb. 14.