June 30, 2016 Staff Report
It’s been a long time coming, but there are signs of retail life at 49-10 Vernon Blvd.
Signage for an ice cream shop, called Something Sweet, went up today. The store will take the space that had been the Delta Force Army Navy Store for 25 years.
The operator of the now-defunct Delta Force store owns the building, and had been using the prime retail space as storage for an eBay business for the past five years.
However, in January, he decided he would rent the space and put a “for-lease” sign in the window. He received an avalanche of calls.
At the time, he said he did not want nail salon, hair stylist, dentist or pharmacist since there are too many stores in the neighborhood like that.
The owner of the ice cream store was not available to provide details as to when it will open and what it will serve.
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We went in there yesterday afternoon for ice cream. I was pretty excited to try the interesting flavors. I got 2 scoops in a cup, banana and cookies and cream, my wife got black sesame and rocky road in a cone and my son had mango sorbet and vanilla in a cone. The cost $21! Honestly, the ice cream just was not very good, especially the black sesame. After sitting there for about 20 minutes the only thing that I would go back for would be to try the thai ice cream. It looks very interesting, but the 2 customers who did order it had to wait 25 minutes each! And they were getting super antsy. That was with no line. If you have not had thai ice cream it looks pretty good. They use the same ice cream unfortunately but they flatten it down, add toppings, chop it up, flatten it down again and then, when it is real thin and cold, they scrape it up into thin rolls. More gimmicky probably than anything else but looked good.
The black sesame ice cream wasn’t very good? And you thought it would be?
Looks as if they had a Grand / soft opening today. I do hope they succeed and do well
There’s no real bakery here and the other ice cream stores closed
I complained to Van Bramer’s office but naturally they did nothing.
Looking good so far, hope it does really well. As far as the disastrous construction project in the corner; there should be a limitation to how long they can keep the sidewalk blocked. It’s plain dangerous for pedestrians in such a busy corner. And if Starbucks does move in, I hope we’ll let them know our local coffee shops are great by not patronizing Starbucks.
So wait guys. This is NOT only an ice cream shop, it will be mixed of all kind of sweet. For that reason it should be easier to survive.
For these hated what I said at first post, do yo guys know how expensive the rent it is? Do yo understand how difficult to survive for the shops only serve ice cream in nyc ? How many LICers don’t shop/eat locally? I want the the local stores to last too but someone just do not know the facts of LIC biz here…
http://www.yelp.com/biz/something-sweet-homemade-staten-island?utm_source=ishare
Prett good reviews… Open next weekend.
Wow if it s the same one in states island I’m excited. Asian bubble tea, smoothies , Taiwanese ices, really cute cakes. Perfect to pic up a nice cold drink before work!
Hmm, great googling – I think you’re right. I too hope it does well but do believe other type businesses are more needed. On another matter, does anyone know what’s going on with that construction site in the corner? They’ve destroyed that corner by the precinct, nothing seems to be happening, every now and then a flurry of activity but the again, nothing. It’s been over one year now ……
A new residential apartment building I believe.
It will be a Starbucks on the first floor and rental apt on the top.,.
It’s supposed to be another restaurant on the ground floor and from what I hear, condos
I was surprised when I saw them break ground on that project in the first place because I always thought no construction could occur on the site as MTA owned easement rights. I wonder if this is the factor that has brought the project to a standstill?
There are two projects currently planned right on top of subway stations
OK, but what about this rumor of a Shake Shack coming to Hunters Point South Commons?
They should have snatched the spot LIC Landing ended up in. Where did you hear this?
LIC Landing is one of the most underutilized spaces in NYC and Coffeed should be expelled for the good of the neighborhood. Other than beer, they do not sell a single good product.
they’re a great company, but i couldn’t agree more. half the time you go over there you can’t even tell if they are open and whoever is inside is literally half asleep
“The ice cream store was not available to provide details as to …what it will serve.”
I think I have a pretty good idea.
Can you pain in the asses wait until at least the first scoop of ice cream is served at this place before you sign their death warrant? Jeeeeezus Christ, you people.
This times 1000.
this is a comments board on a local news site and we are commenting on an article. Seems appropriate. Jeeeeeeze.
Opining on a local news story and projecting or rooting for the demise of a business that hasn’t even served one customer yet are very different things. Even the self-important people in LIC so stuffed full of their own bullshit should know the difference.
Says the narcissistic anonymous visitor who poops gold.
BR is a souless chain peddling flavorless schlock packed full of HFCS and preservatives. Support your local businesses.
I actually hope Baskin Robins wins this turf war. That location is excellent for picking up some dinner on your way home but ice cream needs to be closer to the strollers, the nannies and the families… closer to the parks. It also needs to be cute but not fancy. I love Uncle Louie G’s but that lady was a disaster and her store had no chance at all. I just bought a large ice cream cake for my sons birthday at Baskin Robbins and the owners could not have been more pleasant and helpful. I wish them well and think that they should survive this. Kids want superhero cakes, hello kitty cakes. $5 ice cream cones will not go over well. I suspect that sugar cube place will go under soon. Too fancy schmancy.
18 months tops i give this place
hope i am wrong but i do not think so
open a damn Starbucks already
lic is so lame
Starbucks is definitely not lame, right?
https://m.facebook.com/SomethingSweetHomemade
Looks like the same place (signage) is in Staten Island.
Bubble tea, ice cream and custom cakes.
Really…..? There’s ice cream about 3 doors down on the corner Baskin Robbins. What would be GREAT and something different a rotisserie chicken/rib place with salads, chicken, lobster, potato, cole slaw etc. people can p/u dinner on their way home from work. Really ice cream parlor…..?????
don’t call baskin robbins icecream.
You eat that fly ridden excretion? Sober?
You can get all of that at the buffet at Food Celler.
Damn. Meant green plywood. Malu was nice, but this is a much better location…way more foot traffic near the 7 train. I don’t see any reason to declare it a failure before it even opens.
Malu was good but it did not fit the neighborhood as does this one. We need a fresh young creative ice cream shops instead of this old fashion American ice cream places.. I bet you it won’t last even I really want something interesting in our neiborhood.
Did you ever go to Malu? Their ice cream was far from “old fashioned American”
Yes the owners even knew me….
Ah…so you are a confirmed idiot then.
let’s see, they are opening after summer starts and it’s a seasonal offering. unless they serve coffee, crepes, and other beverages in addition to ice cream i don’t see them being able to stay afloat.
can you imagine how much ice cream and product they’ll have to sell to be profitable and stay in business?
there are amazing ice cream shops operating and open in Manhattan already, and brooklyn as well. it needs to be unique and special.
Looks like you are wrong, wrong, wrong.
Looks sad? I’d imagine the blue plywood isn’t permanent.
That being said, not being open for the start of summer is not going to make their first year in business any easier,
Two doors down from Baskin Robbins… And a large (expensive) spot for a seasonal product.
Looks sad…. It will be another Malu ( remember the ice cream shop on Jackson? ? Will come and go….
Idiot. The place has been absolutely packed since the day it opened.