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25-year-old to open Peruvian restaurant next week

Jora to open next week

Jora to open next week

May 8, 2013 By Christian Murray

The new owner is young but he comes with plenty of pedigree.

Alejandro Rojas, 25, is opening a restaurant at the corner of 48th Avenue and 11th Street that will offer traditional Peruvian food.

The restaurant, to be called Jora, replaces the long-vacant Crossroads Diner and is likely to open next week.

Rojas’s father owns one of the oldest Peruvian restaurants in New York, which was established in Jackson Heights in 1976. That restaurant was initially called Inti raymi, but the name was later changed to Urubama.

Alejandro Rojas

Alejandro Rojas

Rojas will be the owner and chef at Jora– and this will be his first restaurant. While this a lot for a 25-year-old to be taking on, he grew up learning how to cook working alongside his father and has also been to cooking school.

“We will offer tapas and a few entrees when we open next week,” Rojas said. Then, “a few weeks later, we will have a complete menu with a proper grand opening.”

The restaurant has a liquor license and has room for about 90 diners. The delay in getting the liquor license played a part in why it took him a while to open the restaurant.

Many thought he would have moved in to that space more than a year ago.


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I just ordered food from here and the delivery guy threw the food in my face upon delivery and I even gave him a 20 percent tip I WILL NEVER USE THIS PLACE AGAIN RUDE !!!!!!!!!


His father’s restaurant gets great reviews! Wish he makes the same in LIC!!!


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