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Public art goes up on billboard at Jackson Avenue/Queens Plaza

June 7, 2017 By Christian Murray

A piece of artwork went up on a 14-by-48 foot billboard last week at the intersection of Jackson Avenue and Queens Plaza.

The artwork, commissioned by the SculptureCenter, is by Uruguayan artist Alejandro Cesarco and features text. The piece will up until July 2.

“The work is a textual interpretation of the opening scene of filmmaker Jean-Lu Godard’s Alphaville (1965), an iconic science fiction/noir film that describes a futuristic dystopian society controlled by a supercomputer,” according to a statement by the SculptureCenter. “Through its prominent placement over a busy intersection in Queens, the billboard points to how texts mediate public space and social life while locating critical and resistant capacities in the acts of reading and interpretation.”

The artwork was selected by high school students who are part of the ScultureCenter’s Public Process program, a three week course where students meet seasoned professionals and visit public art sites. The course was introduced two years ago.

This is the second year that students have selected an art piece. Last year, students selected Mika Tajima’s ‘Meridian’ that was installed at Hunters Point South Park.

Meridian

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17 Comments

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Kathleen

Yes, that colored slab was rather “soothing” in a strange sort of way. I liked it.

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MRLIC

Is this more money wasted? Just like the Pepto Bismol statue on Jackson Avenue for half a million dollars.

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Anonymous

Good spot. With all the gridlock there motorists will have plenty of time to read it.

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MRLIC

It’s better than another LUXURY CONDO or one of 68 Hotels going up in LIC.
lol. Why take people’s eyes off the road is my question?

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Paul

a busy intersection, right near the bridge, an epicenter of rush hour…and they decide to put a eye squinting paragraph to read….lic is fast becoming that parent who watches their kid throw a tantrum in the middle of a packed mta, while screaming and kicking the passengers and calls it “emotional poetry”

Reply
brooklynmc

Ha ha. I work in advertising and the idea behind a billboard is that you only have a couple of seconds from a passing motorist. I actually like the billboard but it is in the wrong place and is probably overpriced. That red volcano thing is super ugly though. Looks like Donald Trumps bathtub in the 80’s.

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Anonymous

Ah, but it isn’t supposed to be a billboard. Somehow, an excerpt from a film script stuck is now considered fine art. Or the ultimate con job. Nice work! How much did the Uruguayan artist steal from city taxpayers for this scam?

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Anonymous

ask JVB he knows he is all for the arts probably more money in his pockets for re-election time –

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Kathleen

Ha, ha, ha! You’re so right! Other people wirh other values and tastes still live in LIC!

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Anonymous

How dreary. A bunch of type on an ugly black billboard? Why do we get the shittiest public art in LIC?

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Kathleen

The whole setting is ugly enough without the addition of this eyesore that looks more like yet another ad instead of art.

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