Nov. 12, 2019 By Christian Murray
Astoria’s Sandwich King Charlie Gordon, who established Sal, Kris & Charlie’s Deli in Astoria, died Friday. He was 60.
Gordon bought the 33-12 23rd Ave. deli in 1987 and named it after Sal, who already worked at the deli, his wife Kris and himself, according to an article published last year in the New York Times. Soon after he took over the store his customers began calling him “The Sandwich King of Astoria.”
The family announced on Facebook Saturday the passing of Gordon. Gordon has adult children who work at the store.
“It’s with deepest sympathy that we inform you of the passing of our Sandwich King Charlie Gordon,” the post read. The family noted that the store would be closed through Thursday.
More than 150 people have posted comments sending their condolences to the family, with many providing feedback as to the way they were treated by the king.
“So sorry for your loss. Charlie treated me and my children as family. Always knew their name. Always treated us with 100% respect,” wrote one customer.
“Long Live the King. So sorry for the loss. Astoria has lost a piece of her heart,” another resident wrote.
The outpouring of support continued.
“Omg I am devastated by this news I remember the first day I met him when he first took over the deli all those years ago,” another resident wrote. “He was the best great person [sic] I and my family will miss him greatly. My condolences to his family god bless you all.”
The deli is known for offering hearty sandwiches, offering 14-inch-long heroes stuffed with meat and fillings.
The most popular sandwich, according to the New York Times piece, is the Bomb, which comes with a mix of Italian and American cold cuts topped with American and Provolone cheese and other toppings.
The funeral service is scheduled for Thursday at St. Catherine and St. George’s Church, located at 22-30 33rd St. at 11:30 a.m. He will be buried at St. Michael’s Cemetery in East Elmhurst.