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Rockrose Fills Its Jackson Ave Properties With New Café, Pizzeria, Japanese Restaurant



April 20, 2016 By Christian Murray

Rockrose Development has lured several new eateries into a number of old buildings it owns along Jackson Avenue, including Toby’s Estate Coffee.

Toby’s Estate, which currently has three Manhattan locations and one in Brooklyn, will move into 26-25 Jackson Ave., an old brick building that Rockrose decided to keep undeveloped that consists of about 850 square feet of interior space and a similar sized courtyard.

Amber Jacobsen, co-owner of Toby’s Estate, said the building is an “absolutely beautiful site and fits in perfectly with Toby’s unique neighborhood cafes.”

The company has cafes in Williamsburg, Flatiron, West Village and Midtown. This location will be its first in Queens.

Jacobsen said that the café will feature an extensive espresso menu, rotating single origin coffees, cold brew on tap and organic loose-leaf teas. It will also serve pastries, savories and ice cream.

Rockrose owns several buildings in this area, including 26-15, 26-09, 26-21, 26-25 and 26-11 Jackson Avenue.

“We own most of the block and we decided to save them all…to keep intact some of the flavor of Long Island City,” Patricia Dunphy, an executive with Rockrose, said at a community board meeting last year.

Rockrose announced last week that it has also inked a lease with the operators of Luzzo’s restaurant in the East Village.

The owners—Tony D’Aiuto, Eden Tesfamariam Gaim and Antonio Giaccio—have leased 26-21 Jackson Ave. and at a Community Board 2 meeting last year they said they planned to offer pizza cooked in a wood fired oven that reaches temperatures in excess of 1,000 degrees.

At the time, they said they planned to replicate the concept that they developed at Ovest Pizzoteca in west Chelsea, where they offer homemade pasta, authentic Panini and Italian wines.

Their restaurant will consist of about 950 square feet of interior space as well as a 650-square-foot outdoor space.

The developer also announced last week that a Japanese restaurant will be opening at 27-24 Jackson Ave., a 2,000-square-foot space located next to Dutch Kills bar.

The Real Deal was first to report on this story.

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Leslie Nilsson

How perfect that Luzzo’s is moving into our old Sage American Kitchen space. It’s my daughter’s favorite authentic pizza and a nice fit for a space that started out as a bar & grill for prostitutes, then a chocolate maker, then Pricilla’s Bakery, and for eight years, the original Sage American Kitchen. Good luck to the new owners!


Looking forward to new businesses in the area! The Mill was too far to get good coffee from the court square area!


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