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LIC Firm Releases Queens-Focused Emojis, from 7 train to Unisphere


Oct. 5, 2016 By Hannah Wulkan

Savvy texters can now show off their Queens pride with themed stickers for their text messages.

A local digital marketing firm released new Queens-themed stickers for iMessage, allowing users to share images of Queens landmarks and icons with one another.

Stickers, a new add-on to iMessage with the iOS 10 iPhone update, allows users to paste images in a texting thread, and can be sent like a text message, or can be pasted over text bubbles.

“When we saw that Apple had opened up the ability to design and release stickers, we thought it would be a fun Queens pride project,” said Ben Guttmann, a partner at Digital Natives, the firm that released the new stickers.

The sticker set that Digital Natives released has 12 images representing the borough, including the 7 train, the LIC gantries, a luggage tag from JFK Airport, among others.

However Guttmann said that he plans to add to the pack in the future, and the firm is open to input from the community. He said that since launching this week, the Queens Museum tweeted at Digital Natives suggesting a sticker representing the museum, and several people he has talked to suggested a Louis Armstrong sticker.

“We would love to expand, it’s been such a fun project to work on,” Guttmann said.

Though it is hard to gauge exactly how many people are using the stickers given that the add-on launched only a few days ago, Guttmann said that within the first day several hundred people had installed the stickers.

“People tend to be really proud of LIC and the borough at large, so it’s fun to be able to offer this way to show off Queens spirit,” Guttmann said.

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