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Two Long Island City warehouses undergo a makeover, retail and office tenants to move in

Rendering (The Related Companies.)

March 23, 2017 By Hannah Wulkan

A digital advertising agency will soon take up residence in Long Island City.

VaynerMedia, a company focused on digital media, announced Tuesday that it will open a 43,000-square-foot production studio in the Blanchard building at 21-10 51st Avenue, one of two renovated warehouses making up a new office complex called The Point LIC.

The Point LIC is a joint venture between Related Companies and GreenOak Real Estate, which acquired the Blanchard building and the Paragon building at 21-00 49th Avenue a year ago. The companies have renovated the buildings to include office and retail space.

The $10 million renovation of the Blanchard is slated to be completed this spring, and the $20 million renovation of the Paragon will finish in the fall.

VaynerMedia is the first tenant to publicly sign on as a tenant of the Blanchard and will move in this summer. The 7-story building will also include an indoor-outdoor café, and various other tenants will be announced soon, said a spokeswoman for the company.

The Paragon will have similar amenities to the Blanchard, as well as a private rooftop space for building tenants.

VaynerMedia is based out of offices at 10 Hudson Yards, also owned by Related Companies. The two offices will be easily connected by the nearby 7 train. 

The Related Companies (former Paragon building)

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Mark Colangelo, To live in LIC the developers don’t tell you about at capacity 7 line train and other lines overcrowded. No shopping in the area, heavy vehicle traffic, not enough schools, no movie theater etc.etc.etc. They will tell you what you want t hear until they get your money.


“They will tell you what you want t hear until they get your money.”
Of course, who to some degree in any field doesn’t do that? They say buyer beware for reason. As for shopping and schools there are 3 city schools, 3 large supermarkets, 4 bodegas, a lot of restaurants, and a few clothing boutiques within walking distance from the Vernon Jackson subway station. More options then some other NYC neighborhoods. Not enough, take the train a few stops like a lot of others do. Kids from all over the city have to take the subway to school because they don’t have enough schools (or any in their neighborhood for that matter). Nothing new, I took the subway to school everyday when I was a kid. I agree the 7 is ridiculous and over the recent years has gotten worse and worse. It’s almost as bad as the Lexington ave line.


LICpost do you even proofread your articles before posting them?

and have since renovated them to include office and retail space.

past tense.


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