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S3 Bar on Vernon Blvd Aims to Make “Soju” the New Drink of the Summer, Launches Soju Club

July 3, 2018 Sponsored Story

S3 at 47-34 Vernon Blvd is not a typical sushi bar, and proprietor Jae Junkunc says the growing popularity of her “soju” drinks is what’s making her concept stand out from other bars & restaurants on the busy Long Island City strip.

S3 opened in February as a sushi, soju and sports bar.

Since then, many customers have come to the venue wanting to catch a major league baseball game or a World Cup game after poking their head in the door. However, many of these sports fans and residents are also wanting to know more about Korean “soju” that the bar has become known for serving.

“Soju is a colorless Korean rice wine, which is smoother than sake, but higher in alcohol content,” said Jae. “Many of my customers became huge fans of it after trying it here for the first time.”

The popularity led her to start a rewards program called “The Soju Club,” specifically for people who enjoy the beverage.

Top spending bar patrons receive membership to the program, which entitles them to 15% off each bill they receive, their name displayed on the establishment’s wall, and a special glass set aside specifically for them.

Membership is currently capped to 12 members. The owner keeps record of how much each existing member and prospective candidate spends in soju purchases each month, to see if any of the 12 members is outspent and thus loses membership from the club.

To welcome in new patrons and the summer, S3 has recently released a variety of fermented soju flavors for the season including strawberry, mango, lemon, peach habanero and jolly rancher.

$7 flight of flavored soju

“We wanted to introduce summery flavors to mix things up for our regulars and bring in new customers,” the owner said.

A $7 flight of soju is available to order for those who wish to sample the different flavors.

The bar & kitchen also offers beer, wine and a food menu that includes poke bowls, gyozas, Korean quesadillas, grilled cheese, beef sliders, chicken tacos, sushi and salads.

Readers can follow S3 on Instagram (@s3_sports_bar) or on Facebook(@S3Sushi).

Hours of operation for S3 are:

Monday to Friday: 4:00 pm – 12:00 am
Saturday & Sunday: 5:00 pm – 12:00 am

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Maybe its just me but isn’t the club thing a really strange marketing tactic?

“The owner keeps record of how much each existing member and prospective candidate spends in soju purchases each month, to see if any of the 12 members is outspent and thus loses membership from the club.”

I am not a drinker so maybe I don’t know but, it seems like a strange tactic to me


Of course these HIPSTERS want to drink some drink I’ve never herd of. I’d rather order a Dark ‘n Stormy Daniels, in honor of the woman our president cheated on his pregnant wife with. I bet these cocktails are so overpriced the hush money he paid her using campaign funds would barely cover a round at this bar.


Although I think I agree with your politics a $7 flight seems reasonable and your comments do not.


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