July 3, 2018 Sponsored Story
S3 at 47-34 Vernon Blvd is not a typical sushi bar, and proprietor Jae Junkunc says the growing popularity of her “soju” drinks is what’s making her concept stand out from other bars & restaurants on the busy Long Island City strip.
S3 opened in February as a sushi, soju and sports bar.
Since then, many customers have come to the venue wanting to catch a major league baseball game or a World Cup game after poking their head in the door. However, many of these sports fans and residents are also wanting to know more about Korean “soju” that the bar has become known for serving.
The popularity led her to start a rewards program called “The Soju Club,” specifically for people who enjoy the beverage.
Top spending bar patrons receive membership to the program, which entitles them to 15% off each bill they receive, their name displayed on the establishment’s wall, and a special glass set aside specifically for them.
Membership is currently capped to 12 members. The owner keeps record of how much each existing member and prospective candidate spends in soju purchases each month, to see if any of the 12 members is outspent and thus loses membership from the club.
To welcome in new patrons and the summer, S3 has recently released a variety of fermented soju flavors for the season including strawberry, mango, lemon, peach habanero and jolly rancher.
“We wanted to introduce summery flavors to mix things up for our regulars and bring in new customers,” the owner said.
A $7 flight of soju is available to order for those who wish to sample the different flavors.
The bar & kitchen also offers beer, wine and a food menu that includes poke bowls, gyozas, Korean quesadillas, grilled cheese, beef sliders, chicken tacos, sushi and salads.
Hours of operation for S3 are:
Monday to Friday: 4:00 pm – 12:00 am
Saturday & Sunday: 5:00 pm – 12:00 am