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Rockaway Brewing Co. To Become A Grocery Pick Up Spot

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Dec. 4, 2015 By Jackie Strawbridge

Long Island City residents will soon be able to do their grocery shopping from Rockaway Brewing Company.

Rockaway Brewing Company, located at 46-01 5th St., has partnered with an online food marketplace called Farmigo. Customers will be able to order produce, bread, meat, fish and other items that Farmigo sources locally online, to be picked up at Rockaway Brewing Company.

Farmigo orders should be placed online by Sunday at midnight for pickup at Rockaway Brewing Compnay on Wednesdays between 5 p.m. and 8 p.m., according to the brewery. There are no subscription fees or order minimums.

All of Farmigo’s food comes from producers that are based within a 250-mile radius of New York City, Kristen Wharton, Organizing Fellow with Farmigo, said.

“We’re trying to be a replacement supermarket, but in a very localized way,” Wharton said.

Each new Farmigo site needs to hit 10 orders before launching, according to Wharton. She said she is confident that threshold will be passed by this Wednesday, and that five have already been placed.

Rockaway Brewing Company will host a Farmigo information booth in its taproom on Saturday from 2 p.m. to 4 p.m. Visitors can sample their offerings, ask questions about the program and place orders.

Anyone who places an order at the Farmigo booth will receive a complimentary Rockaway pint.

“It just seemed like a really great idea – we’re pretty centrally located within all the residential buildings,” Justine Yeung of Rockaway Brewing Company said. “We try to really function as a community space.”

The Rockaway Brewing Company site will be Farmigo’s first location in Long Island City, Wharton said.

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5 Comments

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Mel

They are pricey, frozen cherry tomatoes $4.99 for 10oz. And just why would I want my tomatoes frozen. No thank you! A whole lot of their products are over priced, especially the meats. I mean &11.25 for frozen pork chops, a serving for 3. I can get it much cheaper. Wish them luck anyways,

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Jon

250 miles is quite a ways. That’s from just north of Richmond, VA to the south or just north of Plymouth, NH to the north or just east of Buffalo, and almost to Punxsutawney, PA. A lot of places without city streets in that radius.

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brooklynmc

My office does this through the same people. It is very popular and everyone is happy with the quality. It is not cheap but it is convenient, fresh and high quality which puts it above Food Cellar.

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Hmmmmm

Looks cheaper than Food cellar, and at least we’re supporting local farms

I’m in, all the way.

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