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Pepsi Cola Sign “Likely” To Become Landmark This Year

Pepsi Sign

Feb. 23, 2016 By Jackie Strawbridge

The City’s Landmarks Preservation Commission decided Tuesday that it will render a landmark status decision for Long Island City’s Pepsi Cola sign before December.

According to an LPC spokesperson, this decision means “it’s likely that [the Pepsi Cola sign] will be designated” a City landmark this year.

The Pepsi sign, which sits at Gantry Plaza State Park in front of 46-10 Center Blvd., has been under consideration by the LPC since 1988. The decision came during a hearing on nearly 100 properties citywide that have spent decades in limbo at the agency.

At the hearing on Tuesday, which was part of a “Backlog Initiative” started last year to address these properties, the LPC voted to prioritize the Pepsi sign and 29 other properties for landmark designation.

The rest will be removed from consideration.

Councilman Jimmy Van Bramer commended the decision.

“I’m pleased and proud that the LPC has listened to our community’s requests to move forward in recognizing the Pepsi-Cola sign as the New York City landmark that it is,” Van Bramer said in a statement. “The Pepsi-Cola sign has been an iconic part of the Long Island City landscape since 1936. This staggering piece of pop art brings character to our neighborhood and reminds current residents of Queens’ history as an industrial powerhouse.”

The Old Cavalary Cemetery Gatehouse, at Gale Avenue and Greenpoint Avenue, was also on the backlog list but will not be designated a landmark.

A full list of the decisions is available online here.

 

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brooklynmc

I absolutely love old advertising and live behind the Pepsi sign. I am also glad to hear that the Domino Sugar sign in Williamsburg is being restored and will be used in a way similar to the Pepsi sign.

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