May 5, 2021 By Michael Dorgan
A new shop that will offer oversized donuts is set to open in Astoria later this month.
Dough Doughnuts will open at 21-70 31st Street on May 22 and will serve a wide variety of donuts including vegan options.
The company is moving into a 660 square foot space that was previously used as a real estate office. The shop will be used for takeout and deliveries only. There will be no seats inside.
The company, which was established in 2010, has two other standalone shops in the chain including one in the Flatiron District in Manhattan and another in Prospect Heights in Brooklyn. The Astoria shop will be the company’s first Queens location.
John Sanchez, the marketing director for Dough Doughnuts, said the company is also considering opening shops in Bayside and Forest Hills in the future.
Sanchez said that the owners – Steve Klein, Jeffery Zipes and Nava Yellinek – decided to open in Astoria, prompted by the neighborhood’s small-town feel.
“Astoria is a small tight-knit community in a big city. It has an amazing vibe and has a great mix of families and young professionals. We are excited to be coming to the neighborhood,” Sanchez said.
He said that the company has overcome the economic downturn and is set to open its fourth location inside Rockefeller Center over the summer.
The company makes donuts from scratch using a brioche-type dough as opposed to regular donuts that are typically made from flour. The dough is deep-fried to make the body of the donut, which is then glazed over with select flavors.
Sanchez said that the body of the donuts – which are twice the size of regular donuts – will be made at the company’s Flatiron District location and then brought to the Astoria shop where the glazing will be applied.
He said customers will be able to watch the glazing process being performed while inside the Astoria shop.
Customers will be able to choose from more than 30 different flavors including red velvet cheesecake, hibiscus, Nutella and cinnamon sugar.
There will also be seasonal options like margarita and cherry in the summer and key lime pie and strawberry jam in the winter.
Dough Doughnuts will also offer coffee from brewers Bonjourno Artisanal Coffee.
Opening hours will be Mondays through Sundays from 9 a.m. to 8 p.m.
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