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Local Realtor Forms Boutique Real Estate Firm with Focus on Long Island City

March 8, 2019 , By Staff Report

Long Island City-based realtor Ivan Palov has recently left a citywide brokerage firm to form his own real estate company, named after the neighborhood that he calls home.

The new firm, Luxury Apartments LIC, was formed in mid-January, and focuses on residential sales, rentals, and property management within Long Island City.

Palov says that he has been a passionate fan of the neighborhood ever since he moved to the Dutch Kills section of Long Island City in 2010 and began selling real estate.

His passion continues to grow as the neighborhood flourishes with new restaurants, coffee shops and breweries. He said one of Long Island City’s big draws is its waterfront parks, which expanded last year with the opening of Phase 2 of Hunters Point South Park.

“I knew one day that people would see that there’s more to Long Island City than the close commute to Manhattan,” Palov said. “So, I formed a real estate company that specializes in the neighborhood that I know best.”

Palov, the company’s principal broker and lead property manager, is joined at his new company by real estate agents Pavla Petrova and Vlad Vladimirov.

He said that through his team’s collective experience, they have established relationships with a wide range of property owners in Long Island City, from those looking to sell private houses, to the owners of high-rise rental and condominium units.

He credits these existing relationships with having helped his team negotiate favorable prices for hundreds of past clients, the majority of whom were in the market for rentals.

Pavla Petrova, Licensed Real Estate Salesperson (Luxury Apartments LIC)

“We have helped 1,100 different customers find their dream homes in the area, which is one of the many reasons why we proudly consider ourselves experts in Long Island City real estate,” he stated.

Palov said that his team also prides itself on being able to help customers find the most suitable properties, without them having to review all the available inventory.

“There is a lot of inventory, but we make it a priority to know each and every unit’s features, limitations, and offered amenities to be sure that we show a place that fits any of our client’s needs,” he said.

He noted that his ability to professionally and efficiently handle each step of a real estate transaction has helped him receive more than 50 glowing reviews on Yelp, and many positive remarks from former clients on Zillow.

Ivan Palov is a graduate of Adelphi University with a degree in International Business. He received his Master of Business Administration degree from Metropolitan College of New York, and holds a New York University diploma in Residential Property Management.

For more information on his new firm, visit

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