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Famed Astoria Cookie Bakery to Open Williamsburg Location

Chip (Facebook)

Oct. 21, 2020 By Christian Murray

Chip, the famed Astoria cookie bakery, is opening a shop in Brooklyn.

Chip will open its first Brooklyn shop in Williamsburg, where it will be serving its signature gooey cookie flavors starting Oct. 31. The new store will be located at 123 Kent. St.

The shop is known best for its thick cookies and zany flavors— including fan favorites such as funfetti, s’mores, oatmeal apple and peanut butter.

The company has about 40 cookie recipes and offers about four flavors at anyone time.

The cookies are baked in-shop with the batter prepared nearby at a commercial kitchen.

The new shop will be Chip’s fifth cookie bakery. The first Chip launched at 30-06 34th St. in July 2017. In 2018 the company opened another in the Ditmars section of Astoria at 22-04 33rd St.

Last year it opened a location in Long Island City—at 4215 Crescent St.– and another in the West Village in Manhattan.

The company opened an ice cream shop in 2018 near the intersection of 41st Street and 31st Avenue but that closed last year.

Chip temporarily closed its stores in April and May due to COVID-19. The company, which was doing delivery during May, reopened its stores in June.

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