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Coal-Fired Pizza Restaurant, Bar Opens in Queens Plaza

via Massa’s on Instagram

Dec. 21, 2018 By Nathaly Pesantez

A pizzeria run by owners who describe themselves as “pizza royalty, of sorts” has opened in the Queens Plaza area.

Massa’s, with an existing location on Long Island, opened at 42-12 28th St. earlier this week, and offers a variety of coal-fired pizzas and other Italian-American dishes.

The sizable restaurant can seat roughly 50, with a menu of nine pies available including margherita, pancetta pie, a “brunch pie” made with sunnyside eggs, and a clam pie.

Pies are available in medium and large sizes (18 inch), with some available in personal 10 inch sizes. Prices for the pies range from $10 to $36, with more than 15 toppings available.

Massa’s also offers salads and meatballs for starters, and entrees like chicken and eggplant parmigiana, along with stromboli and calzones.

The new location is owned by Bill Massa, who carries a rich legacy with him—his uncle, Patsy Grimaldi, opened the legendary pizza restaurant by the same name under the Brooklyn Bridge in 1990, and his great uncle, Patsy Lancieri, worked at Lombardi’s before opening Patsy’s in East Harlem in the 1930s.

Massa’s new Long Island City location comes a couple of years after Patsy Grimaldi, who sold his Brooklyn pizzeria and the rights to the Grimaldi name in 2001, came out of retirement to open Juliana’s in 2012.

The first Massa’s location, in Huntington, opened in 2004.

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sooon ??

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Hopefully, this will be the first decent pizza in the queens plaza…not impressed thus far


Pizza and italian are safe bets. if you can make half decent pizza or italian people will show up.
Residents of LIC do not bring enough business to already existing restaurants. its’ disappointing to see.

Common sense

Why should they? Most can make their food at home.

If you are comparing LIC to Manhattan it’s not a fair comparison. Even in Manhattan local residents do not bring as much business as would require for restaurants to survive. Additional foot traffic comes from commuters from all of tri state area plus tourists from all over the world. LIC has only locals but commercial rent is priced as if it was the ultimate business/travel destination. People sleep here and commute to their jobs to Manhattan nothing more. Occasionally they go to local restaurants, but most of the time they’d rather go places in Manhattan where it’s also convenient for their friends and colleagues.

Kinich Yax

Anyone remember when pizza was made with olive oil and the cheese was not salted to within an inch of our lives and when the cheese did not separate? That was pizza! Sooty sulphur spewing coal cooking my food? Not in this day and age!


It’s like every other new store is a pizza place. That new hardware store sounds like it will be useful. I used to get annoyed, but I won’t argue with the market if there is demand for pizza. We will see. I wish the best of luck to small businesses in LIC.


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