Screengrab of Chip’s Instagram feed (chipnewyorkcity)
Jan. 10, 2019 By Nathaly Pesantez
A popular Queens-based cookie shop will be opening another location next week in Long Island City.
Chip, founded in Astoria two years ago and known for its sizable, unique cookies, is setting up shop at 42-15 Crescent St., with a grand opening to be held on Jan. 18.
The Queens Plaza site marks the “third” location for the shop, which has stores on 34th and 33rd Streets in Astoria. Chip was also located at the Gansevoort Market in Manhattan until the end of 2018, when they closed up shop to prepare to open the Queens Plaza location and another site in the West Village.
Chip’s newest location at 42-15 Crescent St. The site was still undergoing some work as of Jan. 9 leading up to its opening next week. (Photo: Nathaly Pesantez)
The cookie shop serves a rotation of the same 25 or so cookie varieties with flavors like chocolate chip, funfetti, s’mores, red velvet, peanut butter and more. Specialty flavors like baklava and rainbow are also part of the shop’s rotation.
The cookies are also baked fresh in-house, and are known for having a firm outside texture and a soft, gooey inside.
Andrea Prunella, Chip’s executive pastry chef, told the Queens Post last year that their original location at 30-06 34th St. sells up to 1,500 cookies on weekdays, with the number jumping to 2,000 cookies on weekends.
“People are waiting a half hour, an hour for cookies,” Prunella said.
Chip also opened an ice cream shop in Astoria last spring, at around the same time they announced that a Long Island City location would be added to the mix.
The cookie shop, meanwhile, is having an online vote to see which of its specialty cookies will be on the menu on the day of the Queens Plaza opening.
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11 Comments
Cookies are overrated. We need an Insomnia or better yet something that isn’t a pastry shop or cafe.
*Queensboro Plaza
I hope they additionally serve bagels and/or sandwiches. The area is in desperate need for quality fast casual food options. Any business that grasps this will succeed.
what about bakery do you not understand? they are not a bodega, not a deli, and not a bagel shop.
having a successful concept and sticking to it builds an empire. trying to be all things to all people breeds failure.
Agree. But selfishly I do hope for more fast casual food options in the area, with Whole Foods or Trader Joe’s to boot. I only stated what I wish for.
I agree, selling just one thing is the way to go. Just look at Starbucks: they only sell hot coffee… and iced coffee… and teas and juices and pastries and cookies and sandwiches, wraps, salads, cheese plates, bagels, oatmeal, water, granola, candy, gum, muffins, bananas, fruit cups, coffee beans, milk, yogurt, cheese sticks, paninis, brownies, cakes, seltzer, parfaits, milkshakes, mugs, and CDs… and by golly, it worked for them!
Initially Starbucks was a coffee shop. they sold coffee and espresso drinks.
the stuff they sell (that’s not coffee) is contracted out through vendors. there’s no kitchen in a starbucks. this happened AFTER they established a brand. but, you know…. apples to morons.
Yeah but you didn’t say that, skippy. You said: “having a successful concept and sticking to it builds an empire. trying to be all things to all people breeds failure.”
Any vegan options? Hope so.
You can find vegan cookies as well as gluten- and nut-free cookies at Depressing Bakery, hopefully not opening soon.
I can’t wait! I love cookies more than Trump loves Putin!