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Children’s boutique expands in to Long Island City

May 1, 2013 By Bill Parry

Tiny You is getting bigger.

The upscale children’s clothing boutique located in the heart of Sunnyside Gardens is opening a new store in Long Island City.

The LIC store will be located at 10-50 Jackson Ave., a space that Chimney Cakes used to occupy.

“LIC was always in my business plan,” said Jill Callan, the owner of Tiny You. “And when I saw the location a couple of weeks ago I knew I had to act fast.”

Callan said that she’s keeping her original store in Sunnyside but wants to be part of the retail boom in LIC. “It’s the perfect place for a store like mine…with all the new residential construction and all the new schools.”

The LIC store, which will also be called Tiny You, is scheduled to open by June 1.

Callan said her new space–at 700sqf.– is nearly double that of her Sunnyside store. “Because it’s so much bigger, I’ll be able to carry products for moms like baby slings and skin care products for mom and baby,” she said.

She will also expand the community activities that she has hosted in Sunnyside to LIC. Tiny You has organized many children’s activities around the holidays as well as informational seminars for mothers. “I’m brainstorming all the new classes I can offer with all the new space,” she said.

Callan was a children’s clothing designer for 17 years before having a daughter three years ago. “I realized there was nothing for the moms locally,” she said. “I see the same need over in Long Island City.”

After the birth of the her second child last year (a son), Callan began working on designs for a clothing line for boys. “I’ll incorporate that clothing line at the new location,” she said.

Callan endeared herself to the Sunnyside community with a policy of being available for customers needs even after the close of business hours. She plans on being at the original store at least one day a week to maintain relationships with her customers.

She is looking to hire one or two people to run the store in Sunnyside. For those interested, Callan can be contacted via email at [email protected]

Meanwhile, Callan said, “I’m so anxious to get started meeting the new folks in LIC and become a part of their community.”

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There is an adult clothing store on 51st called LIC living. They have home and kids stuff too.


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