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Brooklyn-Based Fishmongers to open 48th Ave location Friday

Greenpointfishandlobster

Sept. 1, 2016 By Hannah Wulkan

Owners of a Brooklyn-based seafood company are set to open a new location in Hunters Point tomorrow.

Greenpoint Fish & Lobster Co., which will open its second store tomorrow at 5-43 48th Avenue, will offer a rotating selection of fresh seafood including whole fish, lobsters and mussels, and a range of pre-prepared seafood options.

The market will stock fresh seafood, as well as oven-ready fish options such as stuffed whole fish, and will also have grab-and-go prepared food available. It will not have a restaurant section as its Greenpoint, Brooklyn, headquarters does.

LICPost reported in June that the seafood company was opening at that location.

Co-owner Adam Geringer-Dunn said that he and his business partner Vinny Milburn chose to open up their new fish shop in Hunters Point because Long Island City lacks fresh seafood options.

Additionally, he said, “Long Island City has a nice community vibe, and we like being in a neighborhood where we know our customers and can build relationships.”

The new space also has a built in take-out window, Geringer-Dunn said, and they hope to take full advantage of it once the new business gets off the ground. He said that in the coming months the market would likely offer to-go options such as lobster rolls, soups, and salads at the window that people can then take off the premises.

Brooklyn location

Brooklyn location

They are hopeful that customers will purchase food at the window and then take it to eat for a picnic in the park.

Geringer-Dunn also said that he eventually hopes to offer after-hours lessons at the new location on subjects such as pairing wine with seafood and oyster shucking.

Greenpoint Fish & Lobster Co. is also known for responsibly sourcing its seafood. “It means that were focusing on seafood harvested in responsible ways, like hook and line fishing as opposed to the giant trawlers that sweep the ocean clean,” Geringer-Dunn said. “We do a lot of direct targeting of species, with the fisherman catching what they target, because we’re trying to be as conscious of the environment as possible for long-term viability.”

The Long Island City location of Greenpoint Fish & Lobster Co. will be open from 10 a.m. to 8 p.m. seven days per week, starting tomorrow. “We’re opening just in time for Labor Day weekend,” Geringer Dunn said.

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21 Comments

Anonymous

I love fresh fish, I love that it is close by, I’d love if they offer it at affordable prices so that I can keep coming back everyday.

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MRLIC

Yes it is getting tiresome JC . Apparently one of the FAKE MRLIC said under MRLICnomore he was done posting as me. He said there were others out there also posting as me (MRLIC). I hope not. It is no fun to have people speaking as you and others believing it. There needs to be some sort of password needed to post as your own handle.

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Ted

I welcome this new establishment. It’s got to be better than the awful seafood counter at Food Cellar.

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Dave

Very exciting. Welcome to the neighborhood.

Newsflash – NYC is not inexpensive. If you want cheap fish, go fishing off the pier in Hunter’s Point. Make sure to get your shots before, though.

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Anonymous

Expensive doesn’t necessarily mean quality, look at some of these high end buildings around lic. In general if you want good fish, produce, or meat go to an area like astoria where you have working class eastern european transplants and first generation families. Their knowledge and demand for quality and value trumps high brow demands of those impressed with words like ‘sustainable’ and ‘green’.

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Dave

Perhaps a better use of the comment board would be a comprehensive review of the products and pricing at this establishment after it opens – especially as it compares to your favorite fishmonger in Astoria.

If you are just here to mislead readers with baseless assumptions on price and quality, do us all a favor and DELETE YOUR ACCOUNT.

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Anonymous

A comment that a few others agree with. You don’t like it, tough, you don’t dictate to ANYONE what to write or what to do. YOUR free to leave though. Bye.

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Dave

Very exciting. Welcome to the neighborhood.

Newsflash – NYC is not inexpensive. If you want cheap fish, go fishing off the pier in Hunter’s Point. Make sure to get your shots before, though.

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Paul

“In other words their prices are high” ……Sure, but more than that, it means you’ll be served fish from guys with the handlebar mustache, the zz top beard, and the bowler hat

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Anonymous

For many years now, including countless posts on LIC Post, many new residents have gone on and on and on about what the neighborhood needs. It seems to be an obsession with certain residents — they move into the area, but then moan endlessly about what it’s missing. And now, we finally — FINALLY! — get a locally run fresh fish store, just as many wished for for years, and all people Like Paul and Anonymous can do is rush onto this site and post their bitchy little comments. This mindless, selfish, entitled vibe in Long Is City makes me hate living in this city. Instead, I’m going to congratulate this new store and wish them luck because if they can succeed in an area populated with such babies, they deserve extra points for not punching you in the face when you show up for your lobster rolls.

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Paul

First of all you jackass, if u really have been following all those countless posts of people saying what lic needs, you’ll know I NEVER EVER talk about what lic needs….instead, I pinpoint what LIC doesn’t need based on ACTUAL and REPORTED failed business models, which in case u haven’t noticed, are often repetitive such as Italian restaurant or a brunch spot. My statements are based on facts…your is based on your over sensitive emotions. In fact, if you do read the licpost with your eyes instead of your ass, you’ll note that I actually HOPE they’d do well when licpost first reported this story a month back. But if they attempt to make a hipster model out of it, they WILL fail. Let them sell fish, and not the trend.

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