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British rock icons ‘The Who’ donate equipment to LIC Bar

Roger Daltrey and Pete Townshend

Roger Daltrey and Pete Townshend

Jan. 5, 2013 By Bill Parry

British rock legends ‘The Who’ are donating music equipment to the owners of a popular Long Island City venue that was ravaged by Hurricane Sandy.

LIC Bar, which is well known for hosting bands at its 45-58 Vernon Boulevard location, lost its entire sound system when the saloon’s basement was flooded with seven feet of water.

The Who became aware of the bar’s struggles, when a friend of the establishment reached out to the band when it was playing a gig in Brooklyn in November.

“The Who asked their people …about our plight,” said Gustavo Rodriguez, the talent booker. “They then decided to send us complimentary replacement gear.”

LIC Bar had been forced to use borrowed equipment since the hurricane struck.

The enormous cost of post-Sandy repairs combined with the revenue it lost during the 20 days it had to close made the purchase of new equipment a secondary priority.

Now, thanks to The Who, LIC Bar’s sound system will get a much needed upgrade. “They’re sending free amplifiers and microphones to replace those lost in the flood,” said Gustavo. The shipment is expected any day now.

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Excellent! The Who is long known for their charitable efforts. No wonder they are known as “The World’s Greatest Rock and Roll Band!”


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