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Artsy LIC store readies itself for the holidays

Dec. 7, 2012 By Bill Parry

Matted LIC, a store that sells an eclectic range of items from artwork to gift items, is gearing up for the holiday season.

During the next two weeks the store will be hosting local artists as well as extending its hours.

The store is best known throughout LIC for selling custom-made frames and contemporary art.  The store, located at 46-36 Vernon Blvd., is filled with the works of local painters and photographers.

Tomorrow (Saturday), Cindy Avroch, who owns a gallery in Chelsea, will be selling her artwork between noon and 5pm. Avroch specializes in decoupage on glass, a craft form that involves attaching decorative paper to surfaces. Her lamps, vases and serving trays range from $50 to $800.

The store will also host a holiday party on Thursday, December 13th (between 6pm and 9pm), featuring the work of photographer David Bradford. Bradford reached international acclaim, after publishing “Drive by Shootings” – a series of photos he took while he worked as a New York taxi driver.

Matted LLC sells a whole host of items—from pottery, glassware and jewelry, to even children’s books.

“I think it’s safe to say we’re the only store of its type in the area,” said owner Donna Drimer.

Drimer picks up many of her items when she goes traveling. Furthermore, “sales people come in [to the store] all the time and if I think it’ll sell, I’ll buy it,” she said.

Denise Coin, a Matted LIC customer, came in to the store on Wednesday to pick up a piece of art that she had framed and she began to forage through the merchandise. She took a close look at many of the children’s items. “I find it’s interesting to rummage here and find things that they don’t have at “Toys R Us,” Coin said.

Matted LIC is expanding its hours during the holiday season and they’ll be open on Christmas Eve to cater to last minute shoppers. “Last year we couldn’t get out of here,” Drimer said, “Vernon Blvd. was completely empty, but my store was jammed.”


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