Malu, LIC’s homemade ice cream shop, to close Feb. 28

Print Friendly

25 Responses to Malu, LIC’s homemade ice cream shop, to close Feb. 28

  1. Nancy

    Sorry to see another small business close up shop.

    Like(1)Dislike(1)
  2. Ro

    What happened? We love that place and try to frequent it as much as possible. We live by the waterfront and would skip Louie G and DD/Baskin Robbins to get to Malu. This is a big loss for our neighborhood.

    Like(1)Dislike(1)
  3. Sev

    Bye!

    Like(1)Dislike(1)
  4. KMH

    This is a big loss. Unfortunately, that part of the neighborhood still doesn’t get enough foot traffic I guess.

    Like(1)Dislike(1)
  5. Steve

    Sucks, but can’t blame them as their location isn’t great and a year of poor 7 service will destroy foot traffic.

    Like(1)Dislike(1)
  6. Anon

    Thank god. The ice cream was expensive and not very tasty. They were only nice to the people that were their “friends”. Like the cool girl running the high school clique, they never had time for you unless they already knew you. Hope to get better businesses in LIC. And that area gets plenty of foot traffic. Sweatleaf did so well just a block away that they opened a second location.

    Like(1)Dislike(1)
  7. Me too

    @anon , I agree with you.

    “They were only nice to the people that were their “friends”. Like the cool girl running the high school clique”

    Like(1)Dislike(1)
  8. LIC Dude

    I always felt the workers there were very nice. I got a kick out of the guy who would tip his hat after you would and leave.

    Like(1)Dislike(1)
  9. Hmm

    Sad to see this place go, since it was great having really unique ice cream flavors locally made. That said, I never felt particularly welcome in the shop (guy would frown whenever I came in, what?) and the abundance of kid events was actually a turn off. (Sorry.)

    Still, was a great shop and I’m sorry it’s closing so soon. Was planning on bringing out-of-town guests here in the spring. Oh well.

    Like(1)Dislike(1)
  10. Licmama

    @anon
    I couldn’t disagree more. Both Jen and her husband are warm, kind and community minded. It’s a loss for our neighborhood and the families in it. This is the kind of business we need in LIC. Wishing the best to Jen, her husband and family. They are all lovely people.

    Like(1)Dislike(1)
  11. LIC Resident2

    Long Island City doesn’t support local business, that’s the problem. Too many people move here just because its close to the city, not with the intention of hanging out in their own hood.

    Like(1)Dislike(1)
  12. Anon

    @Licmama, we will have to agree to disagree. I have two very well behaved children. Jen was not only rude to me but to my kids. we really tried to like it because it was run by a local family. But after three visits, mediocre (and expensive) ice-cream and her being rude to my son, I was done. Plenty of local businesses do well here and even attract people to stay. Alobar is one example, Rustica is another. Bella Via has been here forever. Somehow they all survive and stay. I suspect it is because they are good at what they do, have loyal customers and believe in the “service” part of customer service. Maybe someplace will open there that we will both like and that will welcome all families.

    Like(1)Dislike(1)
  13. LIC Resident2

    @Anon
    I agree Alobar, Rustica, and Bella Via are great businesses but that doesn’t mean you should assume they are doing well and are supported by LIC residents. Try going to the Long Island City Restaurant Association meetings I’ve been there and trust me, there are lots of quality places that are hurting.
    BTW I personally will miss Malu, but everyone has their own experience.

    Like(1)Dislike(1)
  14. anon2

    @Anon, I agree as well. I went in there once, shortly after they opened and rude is an understatement. I asked if they had anything low fat. She looked me up and down and told me I could “afford to eat some fat”. I walked out and never returned. Uncalled for comment. She knows nothing about me, like i used to be obese and now watch what i eat. Just plain obnoxious.

    Like(1)Dislike(1)
  15. Anonymous

    Loved the place. The owners and staff were very kind always, and we lvoed the ice cream.

    Maybe re-open it anywhere closer by the water.

    * all of the haters out there, it’s warming up outside, go get a breath of fresh air.

    Like(1)Dislike(1)
  16. Still Waiting for the Place to Take Off

    I agree with the commenters who said that many LIC residents don’t support new businesses. How else can you explain the fact that the “old” LIC of the 50s, 60s and 70s — you know, the place that so many of you on this board considered an industrial wasteland — once had thriving retail stores lining both sides of Vernon Blvd, including a few bakeries, butchers, and other retail businesses lacking today. It’s because people in the neighborhood spent their money locally, and the people running the businesses raised families here and were devoted to their businesses and lcustomers for many years. Today, we have thousands of new residents, most making tons of money, and yet an ice cream place that so many claim to adore goes under. If you all went there, it would have stayed open, dummies.

    Another factor is that I suspect some of the new businesses are run by people as a hobby of sorts. They have outside sources of money and their livelihoods don’t really depend on scooping out ice cream to a bunch of yuppies and their brats. That explains the attitude of the staff — they just don’t care that much.

    Like(0)Dislike(0)
  17. Anon

    I am not surprised. LIC is not the place for these types of businesses. The macaron shop which was next door to Malu only survived about 6 months before it shuttered. LIC wants to be “Brooklyn cool” and it just doesn’t work. I say this as a LIC native.
    I also agree with the comments about the unwelcome feeling in the store. I’ve been in there a handful of times when the owners were there and I noticed the clique mentality. It was very off-putting to say the least.

    Like(0)Dislike(0)
  18. LICJay

    10 people are really sad right now.

    Like(0)Dislike(0)
  19. Andy

    they will be closing….sad.
    if one door closes, another will open!
    i hope they find another spot, and i’ll be sure to follow. theier passion to give to community is priceless! especially having a chef, that traveled miles to share his thoughts through our palates… i’m keeping my fingers crossed that they will relocate!
    if there’s bacon, i’ll be there!!

    Like(0)Dislike(0)
  20. I'll miss the great ice cream

    I really liked Malu and will miss it. The ice ream was great and any post saying it was bad must have some sort of agenda. I was never treated rudely, the location was bad. Sweet leafs location is much different they are in the better side of that intersection . That intersection by Malu is all about cars not people.

    Like(0)Dislike(0)
  21. Ro

    I wonder if Malu can team up with Coffeed who is opening by the oval field in South Park. That would be perfect because they would only open during the summer and can close during the winter. Imagine being able to buy great coffee for yourself and great ice cream for your kids at the same time and then enjoy it in our beautiful park. Malu and Coffeed a marriage made in heaven.

    Like(0)Dislike(0)
  22. LIC Resident2

    Ro-
    Great Idea!

    Like(0)Dislike(0)
  23. LIC-ite

    Ice cream is a hard sell when it is freezing out. Seasonal businesses are harder to sustain.

    Also, I think part of the problem is the location. I live in the Court Square area and the local retail isn’t great, which makes sense because the area doesn’t have the amount of new construction you see by the waterfront. However, that is changing and it will be interesting to see if the stores start to change. I think an untapped market is the area by the Court Square subway station. There are quite a few new buildings near there and many under construction. Malu’s local isn’t too bad but I think those looking to have a store in an up and coming area should consider opening something near the Court Square subway.

    Like(0)Dislike(0)
  24. anonymous

    The quiznos in court square has been there for at least eight years only open during the week, when the have a reason. Survival of the fittest.

    Like(0)Dislike(0)
  25. Sergio

    To everyone that wrote in, Thank you, even you Anon. We really tried to cater to everyone, and yes, we focused on kids. One thing we learned over these past 3 years is that most kids are a reflection of their parents, and if your child was called out for something it must have been because nobody else was looking after him. So I wish you and you family luck and hopefully you will find a place where you can be happy.

    To everyone else, we wish you sweet happiness and again, thank you for your kind words.

    Like(1)Dislike(0)

Latest News

7 line extension complete, Hudson Yards station opens Sept. 13
August 28, By Michael Florio
The MTA has announced that it will be opening its highly-anticipated 34th Street/Hudson Yards stop on September 13. The stop is about a mile from the Times Square-42nd Street station and is located at 34th Street and 11th Avenue.…
LIC’s Center Blvd dog run officially opens
August 27, By Christian Murray
Long Island City’s newest dog run officially opened today, with elected officials cutting the ribbon. The dog run, called Gantry Plaza Dog Run, is located between P.S./I.S. 78 and the Queens West Sports Field,…
Man lifts laptops from construction company’s offices, police release video
August 26, By Christian Murray
A man broke into a construction company’s offices earlier this month and stole laptops, according to police. The suspect pried open a roll down gate at the Forte Construction office, located at 24-09 41st Ave,…
Museum of the Moving Image to screen film series tracking the evolution of Hip-Hop
August 26, By Michael Florio
Museum of the Moving Image will be screening a series of films over the next few months that will examine Hip-Hop’s evolution from the streets of 1970s New York to the present day. The film series,…
New Concert Series Debuts In Hunters Point Next Month
August 26, By Jackie Strawbridge
A new outdoor concert series will bring country, rock, mariachi and more to the Hunters Point waterfront next month. Called “LIC Landing Live,” the series will run on Fridays in September from 6:30 p.m.…
LIC’s small businesses hit with fewer fines in 2015
August 25, By Christian Murray
The amount of money New York City has been collecting in fines from western Queens business owners has dropped significantly in the past year as the City continues to shed its ‘gotcha’ inspection culture.…
Police release sketch of suspect wanted for acid attack
August 23, Staff Report
The police have released a sketch of the suspect believed to have thrown an acid-like substance into the face of a woman on Skillman Avenue Wednesday. The suspect--described as 5' 8", black and about 30 years old--allegedly threw a hazardous liquid into a 59-year-old woman’s face outside 33-02 Skillman Ave.…
Big Block Party scheduled Saturday in Court Square district
August 21, It's In Queens
One of Court Square's largest annual events takes place Saturday: the LIC Block Party. The event, which is being presented by the SculptureCenter and the Purves Street Block Association, will include art, food and street games for all ages.…
Woman gets violent on subway over seat dispute, NYPD says
August 21, By Michael Florio
A woman became enraged and began biting and scratching another passenger for attempting to move her bag and sit down in an empty seat on the subway. The suspect was riding the Manhattan bound F train on August 14th at 9:45 am,…

More Headlines

Police release sketch of suspect wanted for acid attack
August 23, Staff Report
The police have released a sketch of the suspect believed to have thrown an acid-like substance into the face of a woman on Skillman Avenue Wednesday. The suspect--described as 5' 8", black and about 30 years old--allegedly threw a hazardous liquid into a 59-year-old woman’s face outside 33-02 Skillman Ave.…
Big Block Party scheduled Saturday in Court Square district
August 21, It's In Queens
One of Court Square's largest annual events takes place Saturday: the LIC Block Party. The event, which is being presented by the SculptureCenter and the Purves Street Block Association, will include art, food and street games for all ages.…
Woman gets violent on subway over seat dispute, NYPD says
August 21, By Michael Florio
A woman became enraged and began biting and scratching another passenger for attempting to move her bag and sit down in an empty seat on the subway. The suspect was riding the Manhattan bound F train on August 14th at 9:45 am,…
CUNY Student Housing To Go Up in Hunters Point
August 20, By Jackie Strawbridge
A student and faculty residence will be built in Hunters Point, following a long-awaited land sale, developers announced last week. O’Connor Capital Partners sold property at 47th Avenue and 5th Street to the Graduate Center Foundation Housing Corp.…
EDC: Second Site Under Consideration For LIC Ferry Dock
August 19, By Jackie Strawbridge
The north west corner of Center Boulevard—which hugs Gantry Plaza State Park—is one of two sites being considered for the new ferry dock that will serve as the Long Island City stop for the incoming Astoria-to-Wall Street ferry line,…
See Queens’ Tallest Tower In Detailed Renderings
August 18, By Jackie Strawbridge
An image of Long Island City’s future has come into clearer focus, with detailed images posted online of the massive tower planned to soar over Queens Plaza. This proposed luxury residence would be located at 29-37 41st Ave.,…
elska, formerly known as LIC: Living, to close at the end of Sept.
A
ugust 17, By Christian Murray
Elksa, the Hunters Point clothing and home décor store that was formerly known as LIC:living, will be closing at the end of September, according to a e-mail blast written by its proprietors.…
Citi Bike to throw a launch party for LIC residents, as installation nears completion
August 17, By Christian Murray
Citi Bike is throwing a party at Hunters Point South at the end of this month to celebrate its long-awaiting Queens arrival. The event, held in conjunction with the Hunters Point Parks Conservancy and Councilman Jimmy Van Bramer’s office,…
MTA cutting back service on several Queens lines through Sept. 4
August 17, By Michael Florio
Many Queens subway riders can expect slower rush hour commutes over next three weeks. The E, F, M and R subway lines will run less frequently during the morning and evening hours—in order for the MTA to rebuild sections of the express tracks along the Queens Boulevard routes.…
City Contemplates Locating Ferry Dock North of Anable Basin
  August 14, By Jackie Strawbridge
The City is examining the dock site just across Anable Basin from Gantry Plaza State Park, for the Long Island City stop on the incoming Astoria-to-Wall Street ferry line. This ferry line will be one of five slated to open between 2017 and 2018 as part of a City-wide plan announced earlier this year.…
Macy’s to leave Brooklyn studio space for Long Island City, reports Crain’s
August 14, By Michael Florio
Macy’s will make Long Island City the home of its photo studio and set space. The department store recently signed a lease to take over 150,000 square feet in the Factory Building, the 10-story building located at 30-30 47th Ave,…
Seven Citi Bike stations have been installed in LIC, six in past two days
August 13, By Christian Murray
Six Citi Bike stations have been installed in Long Island City in the past two days. Seven of the 12 stations are now ready for use, according to spokeswoman for Citi Bike, with the remaining five expected to be installed by the end of the month.…
Four LIC Breweries to Host Weeklong Beer Crawl
August 13, By Jackie Strawbridge
Craft beer fans can explore Long Island City’s local brews during a 10-day, self-led brewery crawl starting tomorrow. Big Alice Brewing, LIC Beer Project, Rockaway Brewing Company and Transmitter Brewing will host the brewery crawl from Aug.…
LIC Dog Run To Open End Of This Month
August 12, By Jackie Strawbridge
Long Island City’s newest dog run is slated to open on Aug. 27, according to the State Parks Department. A debut event for the dog run is scheduled for 10 a.m. on Aug. 27.…
Hotel Boom Continues With 150 Rooms Slated for Ravenswood
August 11, By Jackie Strawbridge
As hotels continue to sprout in Long Island City and Astoria, another is planned for Ravenswood, with 150 rooms spanning seven stories. The hotel will sit at 38-04 11th Street, just behind the Ravenswood Generating Station,…
Car Sharing Network Expands into Western Queens
August 11, By Jackie Strawbridge
A car sharing company hopes to better connect Brooklyn and Queens by expanding its network into the borough. Car2Go, an international car share company with a fleet of vehicles in Brooklyn, announced Tuesday that it will expand to Long Island City,…
Developer Scoops Pair Of Queens Buildings For $6M, To Preserve As ‘Workforce Housing’
August 9, By Jackie Strawbridge
The Related Companies have purchased two, nearly century-old residences in Astoria and Long Island City, with the intent to preserve the properties. According to Department of Finance documents, Related bought 36-05 Vernon Blvd. for $3.4 million,…

Restaurants