Business officials want to change Long Island City to LIC
Don’t call us Long Island!
Officials and business leaders want to change the name of Queens neighborhood Long Island City to the trendier “LIC” — so as not to be confused with Long Island.
“It’s bad for hotels, it’s bad for real estate, and it’s bad for morale,” said Rob MacKay, head of the Queens Local Development Corp. Tourism Council.
“It puts us out on Long Island, and that’s inaccurate — we are urban and hip.”
The name is also a problem when MacKay tries to persuade foreign travel agents to book guests in the neigbhorhood’s hotels.
“They are constantly telling me that when they do booking and see Long Island City, they say, ‘Oh, that’s too far’ from Manhattan — they think it’s either in suburban hell or the Hamptons.”
The 21 hotels in Long Island City’s East River waterfront area could be losing 5 percent of their business simply because of the confusion, said Jeffrey Reich-Hale of the Wyndham Garden hotel.
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